The third largest pizza chain in the United States opens dozens of new locations
“Pizza pizza!” is the slogan of this national pizzeria… and according to a new report, when they promise pizza, they mean it. The pizza chain that is popular in large part for its remarkable offerings has made a plan to expand its product line. In particular, they’re about to put a serious stake in the soil of a Midwestern city.
Looks like just before the pandemic Little Caesars got lucky. For six decades, the pizza chain (which opened in 1959) offered its pizzas only by pickup from stores. According to a report published this week in News from the nation’s restaurants, in February 2020, Little Caesars switched to a customer-centric mobile ordering system to deliver its first-ever pizza delivery service. It turned out to be a special moment.
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Now Little Caesars is scrambling to meet consumer demand. RRN reports that by 2024, Detroit-headquartered Little Caesars aims to “infiltrate the St. Louis market” with 35 new locations, 10 of which will open over the next two years.
It looks like this is just the start of an aggressive growth phase for Little Caesars, which data firm Scrapehero says currently has 4,180 locations in the United States. RRN reports that after securing this new location in St. Louis, the “cheese-cheese” chain may establish a greater presence in cities such as Charlotte, New Orleans, New York and Tampa, as well as throughout the North. western Pacific.
RRN suggests that all of these new Little Caesars locations are inspired by the popularity of pizza, fueled by the pandemic. As Americans order more pizza than ever, brands like Domino’s, Pizza Hut, and Papa John’s all seem to be strategizing to get closer to more customers.
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