Statewide summer marketing campaign encourages Kentuckians to visit their local farmers’ markets
Kentucky Proud, the state’s official agricultural marketing program, invites all Kentuckians to meet “where the best of Kentucky meets” at Kentucky Farmers Markets.
“Summer in Kentucky means farmers markets are in full swing across the state,” Kentucky Agriculture Commissioner Dr. Ryan Quarles said. “Consumers want the freshest, healthiest food available and that’s exactly what you can find at any of the 3,000 vendors at 170 Farmers’ Markets in 112 Kentucky counties. Farmers Markets are truly “where the best of Kentucky comes together.”
Kentucky Farmers Markets not only provide consumers with the freshest food available, but they also connect the consumer with the farmers who grow and raise their food. Farm fresh produce, meat, eggs and more are available at Kentucky Proud Farmers Markets across the Commonwealth.
Since 1994, the number of farmers’ markets in the United States has grown from 2,000 to more than 8,600. A recent study by the University of California, Davis found that “for every dollar in sales, direct marketers [Kentucky’s farm families] generate twice as much economic activity in the region. Supporting local businesses also creates jobs where Kentuckians live. And shopping at a local Kentucky Proud Farmer’s Market means food travels fewer miles from farm to plate for Kentucky families. According to the USDA, more than half of farmers traveled less than 10 miles to get to their market. This not only allows consumers to choose their food at the highest level of freshness, but also conserves energy and resources in the form of reduced transportation costs and reduced packaging.
A new Kentucky Proud summer marketing campaign launched this week featuring video and radio spots as well as limited television and print ads that entice consumers to make farm-to-gate purchases at a registered Kentucky Proud Farmer’s Market. The campaign will run until August 30. Kentucky Proud has also partnered with social media influencers across the state to highlight the diverse selections and unique and fun shopping experiences at Commonwealth Farmers Markets. The campaign was funded by the Kentucky Agricultural Development Fund.
To learn more and to locate a Kentucky Proud Farmer’s Market near you, visit kyproud.com/farmers-markets
Kentucky Department of Agriculture