Reframing the store as a health and wellness experience
Optimal well-being and physical health guide the lives of consumers today, informing their favorite brands and products and ultimately guiding their purchasing decisions and loyalty. As grocery, drugstore and big-box retailers seek to both win back and grow their customer base, the boom in health and wellness markets presents new opportunities for retailers to grow in innovative ways. and impactful. From personalized health plans to on-demand expert access, leading companies are adding depth to their healthy lifestyle portfolios while delivering greater value to their consumers by helping them achieve their health goals. current. Going further, leading organizations are also focused on making a difference at the community level, where equitable access to health care is vital.
To address this complex market at a time when people are still reeling from the effects of a two-year pandemic, retailers are creating omnichannel lifestyle strategies that bring personalized health and wellness solutions to consumers where that they find themselves. Whether developing primary care and patient experience services in local pharmacies, developing private label product lines, or offering a hyper-personalized and immersive approach to health and wellness experiences, being, retailers are leveraging innovative solutions to meet growing consumer demand for ways to improve their physical and emotional health and well-being.
In this report, PSFK iQ researchers have identified five strategies for retailers to consider when optimizing or developing new approaches to products, services and tools in the health and wellness market. Best-in-class examples feature illustrative models through which industry leaders in pharmacy, grocery, and mass merchandisers can engage sets of consumers in differentiated ways to help them live longer, healthier lives ; as well as providing a roadmap for creating more equitable access to our healthcare system, creating a healthier future.
Pharmacies, grocers and mass merchandisers play an important role for people with limited access to quality health care, especially in rural and underserved communities. Businesses directly address health inequities, creating better access to a wide range of healthcare options, from primary care, basic screenings and emergency care to fresh food, jobs , educational programs, health and wellness initiatives, and mental health support. Businesses that strive to integrate directly into communities, whether through health centers, on-site experts, or partnerships with community organizations, help people and communities thrive and live a healthier life.
Health and wellness centers
One-stop retail (or “medtail”) healthcare is the new model for pharmacies and big-box retailers looking to rebuild ground lost to online pharmacies and retailers, but also to expand telehealth services launched during the pandemic. These retailers are taking an omnichannel approach to healthcare, extending to primary and urgent care, holistic health and wellness products and services, and even mental health and wellness. These hypermarkets or health hubs are a direct effort to establish an alternative model to the traditional doctor’s office by bringing healthcare to people wherever they are and offering them direct and 1:1 access to specialists, pharmacists and providers. of care.
Along with innovations in personalized and localized health services and products like telehealth, the resulting inflationary pressures, privacy concerns, and the push to “back to normal” have confused consumers when it comes to is the right way to take care of your family’s health. and not to break the bank in the process. Pharmacies, grocers and big-box retailers are responding to demand and educating consumers in the process. These retailers are developing innovative personalized health and nutrition platforms, backed by on-demand experts, tailored health and wellness strategies, recommendations and tools, including tracking, testing and more measures.