Procter & Gamble raised its forecast following a jump in sales reflecting higher volumes and prices – Copyright AFP ARIS MESSINIS

Procter & Gamble raised its full-year forecast on Wednesday as strong consumer demand helped the company boost sales even as it raised prices for consumer goods.

Maker of Tide detergent and Bounty paper towels, P&G, reported a 6% increase in net sales in the quarter, with half of the increase coming from volume and the other half from higher prices taken to offset rising raw material costs.

“We’re taking pricing broadly,” P&G chief financial officer Andre Schulten said on a conference call with reporters, adding that “we’ve seen good price pass-through” to retailers.

P&G pointed to the strength of several high-end items, such as teeth whitening products and more expensive grooming items.

A “more intense” flu season increased demand for products to treat cold and cough symptoms, while cleaning products continued to sell well during the pandemic, P&G said.

Net income for the quarter rose 10% to $4.2 billion on a 6% increase in revenue to $21 billion.

“We delivered very strong top line growth and made sequential progress on earnings in the face of significant cost headwinds,” Chief Executive Jon Moeller said.

“These results allow us to maintain our earnings outlook and increase estimates for sales growth, cash productivity and cash return to shareholders.”

The shares rose 0.8% to $158.00 in premarket trading.