Perfect Corp. Partners with No7 to Launch Custom AI-Based Foundation Shade Analyzer & Finder, Providing Best Product Recommendations Based on Unique Skin and Skin Tone Needs
No7 Launches Virtual Foundation Matching Solution, Leveraging Skin Big Data and Cutting-edge AI and AR Technology to Provide Custom Foundation Line and Shade Match
LONDON, November 08, 2021– (BUSINESS WIRE) – Perfect Corp., the leading provider of artificial intelligence (AI) and augmented reality (AR) technology solutions for beauty and fashion, has partnered with No7, the UK’s leading brand *, to launch its first-ever virtual trial foundation match diagnostic solution powered by Perfect Corp’s AI Foundation Shade Finder technology.
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Perfect Corp. Partners with No7 to Launch Custom AI-Based Foundation Shade Analysis and Finder (Photo: Business Wire)
Bringing Revolutionary Experiences to No7 Customers with Custom Foundation and Shade Match Beauty Technology
No7 Personalized Foundation Analysis is available for use via mobile or tablet on the Boots.com and Boots.ie websites. The experience begins with an algorithm-based questionnaire that diagnoses clients’ personal skin needs, foundation preferences including coverage and finish, and lifestyle issues that could impact the skin, to provide the perfect No7 foundation line. No7’s Skin Expert ™ technology, powered by Perfect Corp.’s AI Foundation Shade Finder, then analyzes real-time skin tone against 10 million samples from nearly 90,000 diverse samples, to provide customers with the Perfect foundation shade No7.
The No7 Custom Foundation Analysis uses adaptive environmental lighting adjustments and guidance to capture the optimal image for skin tone analysis and matching. Once customers find their best foundation line and shade, they can instantly virtually try out their match and experiment with different shade options. The before-and-after swipe feature compares the shade match to the client’s natural skin tone through a live camera view. It also provides information on the range of matching foundations and offers custom matches with other facial products including powders, concealers, primers and setting mists.
Perfect Corp.’s AI Foundation Shade Finder technology. takes personalized beauty to the next level. The solution has very precise machine learning technology and allows beauty brands to match each client with the perfect shade of foundation.
Artificial intelligence and augmented reality technologies are fueling digital transformation in the beauty industry
“AI and AR technology is quickly becoming a crucial part of a beauty brand’s digital transformation strategy as more shoppers get used to shopping online and seek more opportunities. personalization, ”said Alice Chang, Founder and CEO of Perfect Corp. “We are excited to be working with No7 on their first virtual testing solution, which harnesses the power of advanced AI and AR technology to help customers find and test their perfect base with realistic results. “
“At No7, we are responding to the ever increasing consumer demand for personalization and the accelerated shift to digital beauty behaviors due to the global pandemic,” said Kiran Sandhu, head of global innovation at No7 Beauty Company. “Through qualitative consumer research, we found that for foundation users, finding the right shade is only half the picture. skin is the other. Personalized Foundation Analysis No7, powered by expert technology from Perfect Corp, offers a holistic solution that combines skin and color analysis to provide a truly personalized recommendation. Not only provides customers with the right shade of foundation, but also offers the right foundation based on the unique skin needs of the customer. We have tested the personalized foundation analysis experience with a consumer panel of 932 users and 84% agreed it gave them confidence to find the perfect match! “
About Perfect Corp.
With over 950 million downloads worldwide, Perfect Corporation is dedicated to transforming the way consumers, content creators and beauty brands interact through AI and AR technologies. Our experienced team of engineers and beauty enthusiasts push the boundaries of technology to create the beauty platform of the future – a fluid environment where people express themselves, learn the latest in fashion and beauty. and get instant access to products from their favorite brands. . To uncover expert insight on beauty technology and unlock powerful ROI secrets, read our Complete Guide to Beauty Technology.
Since 1935, No7 has been creating beauty history by helping women look and feel their best every day. With our rich health and beauty heritage and innovative, science-backed skin care and makeup, we’ve become the trusted brand across generations. No7’s extensive consumer research, product testing and understanding of the skin continue to guide its scientific research and innovation agenda as it develops the next generation of beauty ingredients and technologies.
* Source: sales in IRI value. 52 weeks ending 11/14/2020. Email: email@example.com to verify.
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