Nevada commission approves plan to spend more than $ 13.6 million to market tourism
The Nevada Commission on Tourism unanimously approved plans to use $ 13.65 million in federal grants to boost tourism marketing in an industry devastated by the coronavirus pandemic on Friday.
The state received funding from the United States Economic Development Administration’s US Rescue Plan for tourism and outdoor recreation.
The meeting was chaired by Vice President Cynthia Mun, who paid tribute to Lt. Gov. Kate Marshall, whose resignation as lieutenant governor came into effect on Friday.
Marshall accepted a position in the Biden administration as senior adviser to the governors. Governor Steve Sisolak has not determined whether or who he would appoint to fill the Marshall position.
The Lieutenant Governor chairs the Tourism Commission.
LVCVA will get $ 7 million
More than half of the money received for the grants will go to the Las Vegas Convention and Visitors Authority for national and international marketing programs. In addition to the $ 7 million that will go to LVCVA, $ 1.25 million will go to the Reno-Sparks Convention and Visitors Authority for home marketing programs.
An NCOT subcommittee worked for months to come up with a plan to spend the money.
The federal grant also gave Nevada $ 760,000 to split into rural grants. On Friday, the NCOT board approved the distribution of $ 730,547 to 92 entities after receiving 134 requests for funding.
Other distributions of the Federal American Rescue Plan money:
– $ 1 million to the Nevada tourism division, known as Travel Nevada, for state and country marketing in support of the agency’s recently approved strategic plan.
– $ 2 million for destination development grants and facilitation contracts. Destination Development is a long-term, tourism-based community planning program that empowers rural Nevada communities to be more intentional about how their visitors’ economies develop over time.
– $ 150,000 for the planning of the adventure center site. During the early stages of the pandemic, many states saw an increase in outdoor recreation visitors as people sought healthy and safe transportation. Nevada has seen an unprecedented number of first-time outdoor enthusiasts, many of whom were unaware of safety, best practices, and public land management.
– $ 600,000 for the planning and rehabilitation of a network of trails and outdoor recreation infrastructure.
– $ 150,000 for the analysis of the economic impact of outdoor recreation and the mapping of assets.
– $ 200,000 for a dark sky tourism market analysis and a community planning toolkit. Marshall helped push through dark sky legislation in the 2021 legislative session to encourage the use of the resource for tourism.
– $ 150,000 for recreation planning managed by Tahoe Meadows. Outdoor recreation in the Lake Tahoe area attracts over 15 million visitors each year. One of the six main gateways to the Lake Tahoe region, it crosses the Tahoe Meadows along State Route 431, the Mount Rose Highway.
More than 10,000 daily visitors to the region throughout the year have contributed to urgent challenges for the popular but problematic recreation area. The funds would be used to create a workable recreation management plan to improve safety, access and infrastructure while protecting the region’s natural assets.
– $ 300,000 to develop an Adventure NV mobile application. Well-executed mobile app can help and inform visitor experience for hiking, biking, rock climbing, water sports, hot springs, UTV, stargazing and other outdoor activities while providing safety education and best practices.
A video featuring Virginia City musicians and a campaign to promote the Lehman Caves in Great Basin National Park are among the marketing projects that will receive funding from Travel Nevada’s rural grants.
In southern Nevada, the Las Vegas Territory received 10 grants totaling $ 70,740.
Among the recipients and projects:
– Administrative grants for the geographic area of the Las Vegas Territory, $ 27,425, for digital marketing and a marketing grant to distribute collateral items with the Las Vegas Territory brand
– Three grants totaling $ 5,575 to the Boulder City Chamber of Commerce for website development, general marketing materials for a rack card program and an advertising contract with Nevada Magazine
– Friends of Gold Butte, $ 2,740, to promote the new Gold Butte National Monument with print and digital projects
– Laughlin Tourism Commission, $ 16,000, for digital billboard advertising
– Mesquite Chamber of Commerce, $ 9,000, for the publication of a guide to businesses and destinations
– Moapa Valley Revitalization Project, $ 10,000, for marketing materials
Contact Richard N. Velotta at firstname.lastname@example.org or 702-477-3893. To follow @RickVelotta on Twitter.