Invest in mobile technology to meet growing consumer demands
e-Conomy SEA 2021 report from Google, Temasek Holdings and Bain & Company shows that 8 out of 10 internet users in Southeast Asia are digital consumers, prompting businesses in the region to change the way they offer goods and services and interact with customers. Spurred by rapid digital transformation, businesses are increasingly investing in mobile app development to create unparalleled customer experiences.
In an email exchange, Stuart Fisher, regional vice president for Asia-Pacific and Japan for Couchbase, shared with The Manila Times his thoughts on why developing mobile strategies is crucial to meet to consumer demands.
The Manila Times (TMT): Right off the bat, sir, how could mobile technology meet growing consumer demand? Does it necessarily refer to portable devices used on the go, as in the case of mobile?
Stuart Fisher (SFi): Mobile technology is integral to how we live our lives and operate our businesses. As the Philippines enters the rampant phase of recovery, the focus remains on connectivity, which has been facilitated by the rapid deployment of mobile technology.
Today’s normalcy requires individuals to be armed with a smartphone and an arsenal of applications such as contact tracing, telehealth and telemedicine as well as online shopping and delivery services, just to go about their daily business. Going mobile, so to speak, is a driving force for the Southeast Asian region.
As such, mobile commerce will be an integral part of this growth as the Philippines smartphone market is expected to grow in 2022 after a decline the previous year. This increase correlates with the number of digital consumers – a Forrester study found that more and more consumers in Asia are now shopping with their smartphones. Spurred by the rapid digital transformation, companies are increasingly investing in the development of mobile applications to meet consumer demands.
TMT: How is mobile technology a more efficient and effective platform for businesses to meet consumer demand? What do businesses need to do to embrace mobile technology?
SFi: According to the e-Conomy SEA 2021 report by Google, Temasek and Bain & Company, 8 out of 10 internet users in Southeast Asia are digital consumers. This explosive growth is changing the way companies offer their goods and services and interact with their customers. Also, the region is expected to have an increase of around 200 million new mobile subscribers by 2025, so it is only natural that mobile commerce will grow accordingly.
Businesses need to prepare for the coming wave of new mobile app users, and the way to prepare for this is through a holistic mobile strategy that embraces and deploys next-generation mobile technologies.
TMT: What are the essential requirements for companies to take full advantage of mobile technology in the enterprise?
SFi: Companies need to think about their mobile strategy to ensure that the mobile experience matches the web experience. With the right technology, organizations could enable developers to not only meet this critical requirement, but also create dynamic new mobile apps that give them a competitive advantage during times of high traffic.
Business leaders need to implement a single, universal platform that enables mobile developers to easily and seamlessly manage application deployments, ultimately leading to faster innovation, across a wide variety of industries. verticals and use cases for maximum uptime and business continuity.
TMT: What would it take to develop a mobile strategy that creates unparalleled customer experiences?
SFi: To create unparalleled user experiences, businesses in the region must invest in a well-designed mobile strategy that embraces technologies that enable developers to create innovative, scalable, always-on, and easy-to-use mobile applications or risk losing ground to SFi. to the competition, and the customers too.
With the right technology, organizations could enable developers to not only meet this critical requirement, but also create dynamic new mobile apps that give organizations a competitive edge during times of high traffic.
As such, improving the user’s mobile experience is key to building customer loyalty. Organizations must consider strategies to complement their mobile and edge capabilities to meet the growing demands of modern applications, and it’s paramount that data is always available so applications always run at unparalleled speed.
TMT: What is Couchbase’s recommended mobile strategy that combines unparalleled customer experiences, consumer retention, and cybersecurity protection to meet growing consumer demand?
SFi At Couchbase, we see that enterprises are finding great success with the increasing adoption of NoSQL edge-ready data platforms that include an integrated mobile database with built-in synchronization capabilities. The right mobile database would provide offline functionality for apps, meaning users could maintain a first-class experience even in places where the internet connection is slow, unstable, or completely absent for long periods of time. This further ensures a smooth and positive customer journey at every possible touchpoint.
Couchbase provides a high performance, flexible and scalable modern database that runs in the data center and in any cloud.