Fortinos Supermarkets partners with General Assembly Pizza restaurant
The Loblaw Cos chain. Fortinos Supermarket plans to test the sale of pre-cooked frozen pizza from Toronto-area restaurant operator General Assembly Pizza.
Plans call for five Fortinos stores in Burlington, Vaughan, Brampton, Hamilton and Oakville, Ont., To carry a selection of natural sourdough frozen pizzas from GA Pizza, GA Pizza said yesterday. Once the pilot is complete, Fortinos and GA Pizza will review the results to determine future plans, which could include further expansion to the grocer’s 23 stores in the Greater Toronto Area.
The frozen pizzas prepared by the chef of GA Pizza are made with premium ingredients and an all-natural dough and provide meal solutions for all diets, including meatless and plant-based options, the company said. . Pizzas take less than 10 minutes to cook.
“Our team was drawn to GA Pizza’s product offering: superior quality frozen pizza that is both easy to cook and delicious,” Beverly Wright, Fortinos Marketing Director, said in a statement. “Fortinos is delighted to partner with GA Pizza. As a large grocery store, this top quality locally made frozen pizza is perfect for our customers. ”
GA Pizza noted that distribution at Fortinos marks its largest wholesale partnership to date in the retail channel, including its first collaboration with a supermarket chain. Including the Fortinos locations, GA Pizza said its retail presence extends to more than 80 stores across Ontario, and the company sees greater potential for growth in the consumer packaged goods market.
“This is an exciting development that will allow us to further expand our retail presence and ultimately introduce GA Pizza to new homes across Ontario,” said the CEO. and founder of GA Pizza, Ali Khan Lalani. “Partnering with Fortinos Supermarket, a beloved part of Loblaw’s Robust Retailers, is a fantastic opportunity to expand our reach more than ever before. ”
Founded in 2017, GA Pizza started out as a quick, casual pizza place in Toronto and three years later began offering a line of pre-cooked ‘freezer-to-table’ products and an online pizza subscription (gapizzaclub.com ) and gifts (give.gapizza.com) services. Last month, the company – General Assembly Holdings Ltd. – entered into a public offering and opened a satellite restaurant on Toronto’s waterfront. The strong growth activity was also featured in Forbes magazine.
Key to GA Pizza’s growth will be a new main production facility in Vaughan, Ontario, which will take over much of the pizza production to meet growing consumer demand. Announcing the lease of the 42,060 square foot facility last week, GA Pizza said daily production capacity would initially increase 150 percent to 5,000 units by the end of the third quarter and then increase to 10. 000 units by the end of the year. When fully operational in 2022, the facility is expected to have a production capacity of 50,000 units per day, up 2,400% from the company’s current level, and generate approximately 1 million pizzas per month. .
“Our new facility is an important stepping stone for the team,” added Lalani. “We will finally be able to meet demand and forge larger scale wholesale relationships like this to better serve our pizza lovers.” “