FORLOH Appoints Nick Skally as VP of Marketing and E-Commerce
Skally brings over 20 years of corporate experience with globally recognized brands including Nordica, Ski and Malibu Boats, and recently served as a contracted brand strategist for several marketing agencies on the East Coast. His recent agency work included advising on FORLOH’s branding and digital marketing strategies, leading to the role of dedicated VP of Marketing and Electronic Communications.
Skally will lead the marketing and e-communications teams to increase brand awareness and online presence, while optimizing the online consumer experience and driving sales.
“Nick brings the digital expertise and brand strategy we need to further accelerate the incredible momentum the brand has built over the past two years,” said Andy Techmanski, CEO and Founder of FORLOH. “We have big plans for FORLOH and are focused on building a team that will take us to the next level and beyond as we expand into the wider external market.”
Launched in 2020, FORLOH is the only brand offering 100% Made in the United States technical clothing in Men’s, Women’s and youth collections designed for outdoor adventures. FORLOH stands for ‘For the Love of the Hunt’ and sums up the hunt for any adventure, whether it’s a backcountry powder stash or the perfect wave. FORLOH continues to expand its reach beyond hunt and fishingoffering high-end, versatile garments made with the latest technical fabrics and first innovations on the marketwhile remaining faithful to its vision of 100% United States made.
“People are looking for values-based brands and that’s exactly FORLOH’s vision,” says Skally. “We’re building a brand of high-performance, truly innovative technical outdoor apparel while supporting job creation in the United States and investing in conservation-focused programs. We’re also setting a new standard by bringing more bring innovation to market quickly by keeping our manufacturing and development right here in the United States.”
The only brand that makes 100% American hunting apparel, FORLOH is a technology company focused on the hunting and outdoor markets. Situated at Whitefish, Mont., FORLOH uses a range of advanced and exclusive technologies to improve performance in areas such as breathability, waterproofing, insulation, heating and cooling. Through FORLOH’s relationships with American manufacturers, it has adopted and applied technologies from other industries, such as NASA or the automotive industry, to create unique performance characteristics that other manufacturers do not offer. It focuses on how its products work together to create a better performing wearable system. At its core, FORLOH is dedicated to enabling customers to forge deeper connections with the outdoors through the use of better technology.