LOS ANGELES–(BUSINESS WIRE)–Flowspace, the software platform that powers freelance e-commerce processing, today announced a new version of its technology that propels brands into direct-to-consumer (DTC) and retail.

The OmniFlow Visibility Suite gives brands the operational capabilities to scale omnichannel availability across DTC storefronts, third-party marketplaces, retail partnerships, and emerging social commerce channels.

OmniFlow software provides real-time visibility into inventory, orders, and fulfillment activity for omnichannel brands. Centralizing all order sources into a single dashboard, the software gives brand operators access to the insights and predictive data needed to anticipate consumer and market demands to ensure end customers receive their purchases as quickly. and efficiently as possible, regardless of the source of the order. Network optimization technology determines optimal distribution locations for minimal environmental impact. An earlier version of this software earned Flowspace recognition for Sustainability Service of the Year in 2021.

U.S. retail e-commerce sales alone are expected to exceed $1 trillion this year, and digital-native and established brands are expanding their omnichannel operations as they seek profitable growth amid heightened competition and increased customer acquisition costs, according to Business Insider.

Fast-growing brands that have built strong e-commerce businesses, including Reel Paper and LIFEAID, rely on Flowspace software and services to fuel fulfillment as they expand omnichannel availability to meet consumer demand on third-party markets and major retailers including Target, The Vitamin Shoppe, and Whole Foods.

“Flowspace is our partner in omnichannel growth, and as our products have become available in Target stores, we have been able to integrate retail fulfillment processes seamlessly without any hitches,” said Hector Omoigui, Chief Operating Officer, Reel Paper. “Flowspace software makes it easy and efficient to manage orders and inventory for all channels, all in one system, where everyone has the visibility to know what’s going on.”

The OmniFlow Visibility Suite offers customizable integrations and features to support leading retail partners, shopping carts, storefronts and marketplaces, including:

• Retail compliant EDI features that support wholesale ordering and direct retail delivery, designed to integrate with any EDI provider.

• Integrations with major third-party marketplaces, including Amazon and Walmart, and access to enterprise marketplace platform operators that unlock new sales channels for brands.

• Centralized visibility of orders and inventory in every DTC storefront and shopping cart.

• Flexible capabilities to support emerging channels, including social commerce.

The agility of the Flowspace platform allows brands to retain the customer data and e-commerce pipeline they’ve worked hard to create, with the ability to seamlessly adapt their distribution networks to encompass new channels. as their needs change.

“Omnichannel is critical to the growth and profitability of brands of all sizes, and the OmniFlow Visibility Suite provides brands with the visibility, data and insights they need to ensure availability across every channel,” said Ben Eachus. , co-founder and CEO of Flowspace. . “Flowspace gives brands the operational capabilities to sell wherever their customers shop.”

Flowspace OmniFlow software is integrated with a network of over 130 fulfillment locations nationwide and trusted by over 500 brands to deliver fast and affordable omnichannel fulfillment.

About Flowspace

Flowspace is the software platform that powers independent e-commerce processing. The company’s cloud-based OmniFlow Visibility Suite software provides real-time visibility into inventory, orders and fulfillment activity, centralizing all order sources into a single dashboard. Integrated with a flexible network of over 130 fulfillment centers nationwide, Flowspace enables brands to deliver fast and reliable distribution across all channels, cost-effectively and at scale.

Flowspace was recognized by Fast Company as one of the 2020 World’s Most Innovative Companies, and its software was named 2021 Sustainability Service of the Year. For more information about Flowspace, visit www.flow.space.